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The Brutal Truth About Your Style Right Now
You’re a successful leader. The CEO of your business and life. You have clients and manage teams.
But somewhere deep down, you know your style and look don’t quite match the level of impact you’re here to make.
The data is undeniable:
- 93% of communication is non-verbal – your appearance speaks before you do
- First impressions form in just a tenth of a second – and are nearly impossible to reverse
Think about that.
Every time you show up online or walk into a room, potential clients are making snap judgments before you say a single word.
But like many successful women, you might think of personal style as:
- A luxury you’ll focus on “someday” when you have more time
- Something shallow that shouldn’t matter compared to your expertise
- Too overwhelming to tackle alongside running your business
As a result, you’re leaving money, opportunities, and impact on the table every single day.
Between client calls, team management, and content creation, who has time to figure out a signature style?
The business of life takes over, and your wardrobe becomes an afterthought.
All this can make you feel frustrated and stuck in a style rut, like what’s the point?
But the truth is, these challenges bring about a major opportunity for you too…
Your signature style isn’t just about clothes, it’s your most underutilised business asset.
You might be tempted to just “focus on your expertise and let your work speak for itself.”
In fact, that was my first reaction years ago when I was working as an Advertising & Sales Director for leading magazines including Harvard Business Review. I thought my credentials should be enough.
I almost missed countless opportunities until one day, I completely transformed my appearance for a major client meeting…
The next day I closed a deal worth six figures that had been stalled for months.
Without knowing it, I had just experienced THE TRUE POWER OF STRATEGIC STYLE PSYCHOLOGY.
Since discovering this connection between style and business success, I’ve seen:
- Client Impact: additional revenue from clients who chose my clients over competitors
- Visibility Growth: increase in speaking opportunities and media features
- Time Savings: Average of 45 minutes saved daily on “what to wear” decision fatigue
While most entrepreneurs focus solely on marketing strategies and service offerings, they often overlook the fact that their personal presentation has a direct impact on their bottom line.
Why?
Because transforming your style transforms how clients perceive your value.
(This is why luxury brands like Chanel and Hermès can command premium prices – their visual identity creates perceived value before any transaction occurs.)
Who this is for
BECOME ICONIC™ is personal brand coaching for female entrepreneurs, coaches, speakers, and authors – women already doing the inner work of growth and development, ready to let that development finally show up in how they present themselves.
Based in Amsterdam, working with clients in person, online, and internationally.
“Working with Bea Salomma helped me while delivering my speech on the TEDex stage. For me how I show up and how I look on the stage was crucial, it was only when I worked with Bea. On the stage when I was dressed the way we created it gave me this powerful confidence boost. I believe that working with Bea makes a huge difference in how you show up, feel, and deliver.”
Agnieszka Gaczkowska, Serial Entrepreneur (Poland)
“The BECOME ICONIC group program helped me connect with myself in a deeper way. It was about more than just fashion, it was about translating my inner identity into my outer presence. Before, I had no style. Now, my wardrobe and the way I use it have undergone a complete transformation. When it comes to style and life, I dare more, and I own it”
Maria, founder of MamaMaria, Certified Parenting Coach (The Netherlands)
Here’s Everything You Get Inside
The Complete ICON method™ Implementation
My proprietary step-by-step system to develop your signature style that perfectly aligns with your business goals and personal brand
Identity
Curation
Navigation
Overhaul
Everything included inside the program:
Bi-Weekly Group Coaching Calls
Live guidance through each phase of your style transformation with direct feedback and personalized advice:
Month 1: Identify your brand vision & establish your brand essence
Month 2: Clarify your best colors, fits & silhouettes
Month 3: Organize and declutter your wardrobe & mind
Month 4: Create your capsule wardrobe for on-brand outfits
Month 5: Design your outfit formulas to save time getting ready
Month 6: Create your personal lookbook for maximum versatility
PERSONALIZED STYLE GUIDE & LOOKBOOK
RUNWAY TO REALWAY MASTERCLASS (Value €497) Learn how to style trendy pieces with items you already own without breaking your budget or looking like you’re trying too hard.
PERSONAL BRAND VISUAL CHECKLIST (Value €297) Ensure every visual touchpoint of your brand (from social media to website) aligns perfectly with your new signature style.
VIP ACCESS TO MY STYLE VENDOR LIST (Value €197) Get my exclusive list of where to source quality pieces at various price points without wasting time hunting.
PAY IN FULL: €2800 (save €600)
SPLIT PAY: 6 monthly payments of €195
Meet your bold Identity & Style expert
As a seasoned Identity & Style expert and fashion designer with over two decades of experience in the creative industry as an Advertising & Sales Director in leading magazines including Harvard Business Review and fashion styling lecturer at Amsterdam Fashion Academy, I thrive on empowering powerhouse women poised to take on bigger challenges.
My unique approach involves translating your essence and personality into a distinctive personal brand style that will catapult your business to the next level.
Simply put, I am here to show you how to embody your brand through your wardrobe choices and help you elevate your business game. With me by your side, you will exude confidence, power, and elegance in every aspect of your professional life.
What clients say
“Decluttering wasn’t just about clothes, it was about releasing everything that no longer served me. My style impacts how I feel, how I think, how I act, even how I set boundaries.”
“During the BECOME ICONIC Identity & Style Experience, I got out of the fixed mindset and restricting beliefs about the way I should dress. Now, I am more playful and creative. I went from boring to daring.”
“One of my biggest takeaways was realizing that small, intentional changes can make a huge difference in a short time. Step by step, my perspective shifted, and I became more aware of details—both in my style and in life.”
IDENTITY – STYLE – TRANSFORMATION
ABOUT THE AUTHOR
Bea Salomma’s background spans Advertising Director at Harvard Business Review, work with brands including Tommy Hilfiger, Calvin Klein and Levi’s, and lecturing in Art Direction and Fashion Styling at Amsterdam Fashion Academy. Through her business and her flagship programme, BECOME ICONIC™, she has helped women translate an inner shift into an outer presence that finally matches it. Soul Dressing is where that work meets the page.
Don’t let your style hold back your success any longer
Without this, you’re likely facing: lost opportunities with premium clients who choose more polished competitors, wasted time every morning staring at your closet, feeling underdressed at important events, inconsistent brand messaging between your online and in-person presence, and missing the confidence of knowing you look exactly as successful as you truly are.
You don’t need to become a fashion expert to get these results. In fact, typical fashion advice isn’t designed for busy entrepreneurs like you. All you need is the proven ICON Method™ and 6 months of implementation. That’s it, an investment that keeps paying dividends for years, saving you time every day and attracting opportunities long after the program ends.
FAQ
What if I’m not sure what my style is yet?
That’s exactly why this program exists. We start by discovering your style based on your personality, brand, and goals.
Do I need to buy a whole new wardrobe?
Not at all. We start by maximizing what you already own, then strategically add only what’s necessary.
How much time will this require each week?
Beyond our bi-weekly calls (60 minutes each), you’ll need about 30 minutes to an hour a week to implement what you learn.
What if I’m not based in Amsterdam?
This program is fully virtual and works for clients worldwide.
I am waiting for the “right” time to work with a stylist.
Your first impression is now, you don’t get a second chance at a first impression And the ripple effect goes beyond your wardrobe, clarity in how you present yourself tends to show up in how confidently you show up everywhere else, too. Style is a tool to level up your identity.
I think sometimes that it’s frivolous to spend money on “style”.
As business owners, we tend to work in our business instead of on our business where style is one of the tangible tools supporting you to elevate your personal brand and get even more clients.
This is very intimate, why should I trust you?
We get to know each other as the program is 6 months. I am guiding you and you move on in your own speed and readiness. My method focuses on highlighting your strengths, not changing who you are.
I feel overwhelmed of the entire process of finding my style. Yes it can be overwhelming once you don’t know what to wear, which colors & fits are best for you. Once you know it all, it starts to be finally easy as there is clarity when it comes to style, colors, fits, and the brand essence which is the main direction for any personal brand activities.
What if I change my mind and don’t want to continue the program?
I’m confident BECOME ICONIC™ will be the last style program you’ll ever need. Show up to your first group call, do the work I ask of you, and if it’s not right for you, just ask, I’ll refund you in full within 14 days of your purchase.