ABOUT THE BOOK
It began with a dream in Italy.
Bea Salomma never planned to write a book. Twenty years into a career in creative industry and fashion – having worked with brands including Tommy Hilfiger, Calvin Klein and Levi’s, as Advertising Director at Harvard Business Review, teaching Art Direction at Amsterdam Fashion Academy, and building the ICON Method™ with clients around the world, she woke one night with a title she never doubted: Soul Dressing.
What followed was the recognition that had been sitting underneath her work the entire time. A client can’t explain why she loves a certain colour. A silhouette feels right before either of them says a word. There’s always the piece worn constantly, and the one hanging untouched at the back of the closet, tags still on.Style is one of the clearest languages the soul has – most of us were just never taught how to listen to it.
Identity – Style – Soul
ABOUT THE AUTHOR
Bea Salomma’s background spans Advertising Director at Harvard Business Review, work with brands including Tommy Hilfiger, Calvin Klein and Levi’s, and lecturing in Art Direction and Fashion Styling at Amsterdam Fashion Academy. Through her business and her flagship programme, BECOME ICONIC™, she has helped women translate an inner shift into an outer presence that finally matches it. Soul Dressing is where that work meets the page.
Soul Dressing is a two-part journey. Part One, Soul Un-Dressing, takes the reader back through the Core, the Whisper, the Heart and the Body, back to the radiance that was there before the world asked her to dim it. Part Two, Soul Dressing, brings her forward through Bea’s own ICON Method™ – Identity, Curation, Overhaul, Navigation – the practical framework for building a wardrobe, and a presence, that finally matches who she has become.
Written for the high-achieving woman who has built a career, a family, a life, and who suspects, quietly, that her closet stopped being an honest mirror of her a long time ago.
“Your most authentic style isn’t something you need to figure out intellectually, it’s something you already know emotionally. You just need to listen.”
Bea Salomma, Soul Dressing
SOUL DRESSING
WHAT YOU’LL DISCOVER
Part One: Soul Un-Dressing
The Core · The Whisper · The Heart · The Gap · Radiance
Reconnect with the self that existed before conditioning, comparison and other people’s expectations started dressing her instead.
Part Two: Soul Dressing
Identity · Curation · Overhaul · Navigation
Bea’s proprietary ICON Method™, in full, the same framework she has used with private clients for years, translated into a book for the first time.
Throughout: the VIBES Experience™, practical Practices sections at the end of every chapter, and the real stories of women who found their way back to themselves through their style.
GET YOUR COPY FIRST
Soul Dressing is publishing on 14 September 2026, with launch event in Amsterdam. A limited first-edition print run – signed, numbered, and produced in partnership with Storyhouse Works, edited by Anna Trapmore, designed by Cigdem Guven – is available now, ahead of general release, through a dedicated campaign page.
Signed copies, early digital access, and a small number of personal sessions with Bea are all part of it.
